In the California COVID-19 business environment, we smell FEAR from our customers as they express concern over sharing air space with others. How do we create experiences for our customers while addressing this elephant in the room?
With hundreds of customized scents available to our customers, we are proud to announce the creation of “fresh and clean” scents branded specifically to combat customer fear.
Studies have always shown that effective use of scent can drive sales, loyalty and satisfaction in your business. Creating these COVID-19-free experiences is an added (fearless) solution that we are proud to provide our existing and new customers.
No matter the industry or audience, scent plays a significant role in transforming perceptions and affecting the experience people have. As many as 70% of people experience emotions on a daily basis driven solely by what they smell.
Muzicraft organizations of all kinds explore the possibilities of scent-based solutions to brand awareness, customer loyalty, and revenue generation. Together, Muzicraft partners with clients to develop a so-called scent strategy with the latest technology delivery systems and custom fragrances that capture the essence of your brand.
Scent is most closely tied to memory and emotion. When associated with a brand, a positive scent leads to increased sales and revenue, along with long-term recall effects that improve loyalty among customers.
Muzicraft works with health-care organizations, restaurants, and other businesses to develop a programmable system that generates a fitting scent that will make people feel at home or more relaxed during their visit.
Of people experience emotions driven by scent on a daily basis.
Of people can recall what they saw after only a month.
Of people can recall a smell after one year.