WEBINAR 02/24: Creating Better Customer Experiences With Sensory Marketing

3 Reasons the Hospitality Industry Should Incorporate Scents into their Business
February 11, 2021
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WEBINAR 02/24: Creating Better Customer Experiences With Sensory Marketing

Smell is the Most Powerful Tool you Never Thought of.

Many organizations have created a poor customer experience without even knowing it. In large part, it’s because of their smell.

Of all the senses, smell is most closely linked with memory and emotion. In fact, people experience up to 70% of their daily emotions because of what they smell. If customers experience a bad smell at a business, it drives down the likelihood they will return.

If your organization hasn’t considered how the atmosphere of your clinic, restaurant or retail store affects people, you’re missing opportunities to improve brand awareness and customer loyalty. That includes the way people perceive your business through the way it smells.

In the California COVID-19 business environment, we smell fear from our customers as they express concern over sharing air space with others. How do we create experiences for our customers while addressing this elephant in the room?

With hundreds of customized scents available to our customers, we are proud to announce the creation of “fresh and clean” scents branded specifically to combat customer fear.

On Feb. 24th, Muzicraft experts will speak to the power of scent in creating a positive customer experience during a 30-minute online workshop.

Attendees will benefit in these ways:

  • Develop a comprehensive understanding of the positive (and negative) impacts of scent on a business.
  • Learn how custom fragrance design and programmable solutions can deliver a better customer experience using scent.
  • Create a so-called scent strategy of your own to better serve current and prospective customers.

Read more about sensory marketing in our latest blogs:

3 Reasons the Hospitality Industry Should Incorporate Scents into their Businesses and Creating a Safe and Positive Patient Experience in Any Healthcare Setting

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