September 23, 2025 Austen Thompson

HOLIDAY MUSIC SELECTION GUIDE

Restaurant Holiday Music Strategy

Fine Dining

Fine Dining

Elegant & Sophisticated

Create an upscale holiday atmosphere that enhances the dining experience without overwhelming conversation.

Recommended Programs:
  • Classical Holiday - Chamber & symphonic renditions
  • Holiday Instrumentals - Jazz & easy listening
  • Ultra Hip Holiday - Uptempo lounge & jazz
  • Cashmere Holiday Mix (Infused) - Light soul vocals
Casual Dining

Casual Dining

Family-Friendly & Welcoming

Balance festive energy with broad appeal to create a comfortable atmosphere for all ages.

Recommended Programs:
  • Holiday Favorites - Traditional standards
  • Holiday Pop - Adult pop holiday hits
  • FHD Festive Mix (Infused) - Adult contemporary/pop
  • Holiday Pop-Blend (Infused) - Mix of hits & holiday
Café & Coffee Shop

Café & Coffee Shop

Cozy & Inviting

Maintain your brand's vibe while adding seasonal warmth. Perfect for lingering customers.

Recommended Programs:
  • Cashmere Holiday Mix (Infused) - Warm & inviting
  • Holiday Remixed - Electro & pop remixes
  • Modern Holiday - Current youthful pop
  • Holiday Instrumentals - Background-friendly
Quick Service

Quick Service

Energetic & Efficient

Keep energy high and turnover quick with upbeat holiday music that moves customers through.

Recommended Programs:
  • Modern Holiday - Current pop & rock
  • Holiday Pop - Uptempo holiday hits
  • Re-Town Holiday Blend (Infused) - Kids-friendly modern
  • Country Holiday - Broad appeal
Bar & Lounge

Bar & Lounge

Social & Vibrant

Create a festive party atmosphere that encourages socializing and extends visit duration.

Recommended Programs:
  • Holiday Remixed - Dance-friendly remixes
  • Ultra Hip Holiday - Swing & lounge
  • Soulful Holidays - Motown & R&B
  • Modern Holiday - Contemporary hits
Cultural Cuisine

Cultural Cuisine

Cultural & Authentic

Honor your cuisine's culture while embracing the season. Consider region-specific options.

Recommended Programs:
  • Viva La Navidad - Latin holiday music
  • Hawaiian Holiday - Island holiday style
  • Québécois Holiday Mix - French Canadian
  • Holiday Instrumentals - Universal appeal

Restaurant Best Practices

  • Start with infused programs in early November for subtle seasonal transition
  • Volume should allow for easy conversation - holiday music should enhance, not dominate
  • Consider daypart programming: lighter during lunch, more festive for dinner
  • Match tempo to service style: slower for fine dining, upbeat for quick service
  • Test your music at different occupancy levels - what works empty may not work full
  • Train staff on the music strategy - they're your brand ambassadors

Common Restaurant Mistakes to Avoid

  • Playing holiday music too loud - it increases table turnover but reduces satisfaction
  • Starting 100% holiday music too early - gradual transition prevents fatigue
  • Ignoring your regular clientele's preferences - survey them first
  • Using the same intensity all day - breakfast needs different energy than dinner
  • Forgetting about staff fatigue - they hear it 8+ hours daily

Retail Holiday Music Strategy

Luxury Retail

Luxury Retail

Premium & Exclusive

Reinforce brand prestige with sophisticated holiday selections that inspire premium purchases.

Recommended Programs:
  • Classical Holiday - Orchestral elegance
  • Ultra Hip Holiday - Sophisticated swing
  • Holiday Instrumentals - Refined jazz
  • Cashmere Holiday Mix (Infused) - Upscale blend
Fashion & Apparel

Fashion & Apparel

Trendy & Current

Stay on-brand with contemporary holiday music that appeals to fashion-forward shoppers.

Recommended Programs:
  • Modern Holiday - Current pop & R&B
  • Holiday Remixed - Harmonic remixes
  • Holiday Pop-Blend (Infused) - Hit mix
  • Re-Town Holiday Blend (Infused) - Youth market
Department Store

Department Store

Diverse & Inclusive

Appeal to all demographics with familiar favorites that create a festive shopping atmosphere.

Recommended Programs:
  • Holiday Favorites - Universal appeal
  • Holiday Pop - Mainstream hits
  • Traditional Holidays - Classic comfort
  • FHD Holiday Mix (Infused) - Broad demographic
Gift & Specialty

Gift & Specialty

Unique & Memorable

Create a distinctive holiday shopping experience that encourages browsing and discovery.

Recommended Programs:
  • Holiday Instrumentals - Browsing-friendly
  • Traditional Holidays - Nostalgic charm
  • Cashmere Holiday Mix (Infused) - Unique blend
  • Hawaiian Holiday - Distinctive option
Grocery & Pharmacy

Grocery & Pharmacy

Efficient & Pleasant

Keep shoppers in positive spirits during potentially stressful shopping trips.

Recommended Programs:
  • Holiday Favorites - Familiar comfort
  • Country Holiday - Broad appeal
  • FHD Holiday Mix (Infused) - Subtle seasonal
  • Traditional Holidays - Non-intrusive
Sports & Active

Sports & Active

Energetic & Dynamic

Maintain brand energy while acknowledging the season with upbeat selections.

Recommended Programs:
  • Modern Holiday - High energy pop/rock
  • Holiday Remixed - Electronic energy
  • Re-Town Holiday Blend (Infused) - Youth appeal
  • Soulful Holidays - Rhythmic R&B

Retail Best Practices

  • Research shows moderate-tempo holiday music increases shopping time by 17%
  • Familiar music (70%) mixed with new versions (30%) optimizes comfort and interest
  • Adjust volume by store section: louder at entrance, softer in fitting rooms
  • Peak shopping hours need higher energy music to manage crowd flow
  • Consider demographics by daypart: retirees morning, families evening
  • Update playlists weekly to prevent staff burnout during extended season
  • Test ideal time and sales data with different programs to optimize ROI

Common Retail Mistakes to Avoid

  • Some playlist all day - causes energy and causes fatigue
  • Volume too high - 28% of shoppers leave stores due to loud music
  • Starting too early - October holiday music can backfire
  • Ignoring cultural diversity - consider your community demographics
  • Not training staff - they should understand the music strategy
  • Forgetting online pickup orders - they need festive atmosphere too

Holiday Music Timing Strategy

November 1-15

Subtle Introduction Phase

Strategy: Start with infused programs only (10-20% holiday content). This eases customers and staff into the season without overwhelming them.

Programs: FHD Holiday Mix, Cashmere Holiday Mix, Nashville USA Holiday Mix

Tip: Perfect for testing customer reception and staff feedback.

November 16-26

Transition Phase

Strategy: Gradually increase holiday content to 40-50%. Mix infused programs with dedicated holiday programs during peak hours.

Programs: Adult Holiday Pop, Modern Holiday during busy periods

Tip: Block Friday weekend calls for high-energy holiday music.

November 27-December 15

Peak Holiday Phase

Strategy: Full holiday programming (70-80% holiday content). This is your prime selling season - maximize the festive atmosphere.

Programs: Holiday Favorites, Traditional Holidays, Classical Holiday

Tip: Rotate between 3-4 programs to prevent repetition fatigue.

December 16-24

Final Sprint Phase

Strategy: 100% holiday music with emphasis on classics and favorites. Customers expect and embrace full holiday immersion.

Programs: Traditional Holidays, Holiday Favorites, Holiday Instrumentals

Tip: Include customer favorites and requests - engagement peaks here.

December 25-31

Wind-Down Phase

Strategy: Rapidly decrease to 20-30% holiday content. Shift to "winter" themed music rather than Christmas-specific.

Programs: Return to regular programming with occasional holiday songs

Tip: Customers and staff appreciate the return to normalcy.

January 1-7

Complete Phase-Out

Strategy: Remove all holiday music except for extended programs if desired. Focus on "new year, fresh start" messaging.

Programs: Regular programming only

Tip: Some venues keep winter instrumentals through January.

Dayparting Strategies

  • Morning (Open - 11am): Lighter, instrumental or infused programs for gentle start
  • Lunch (11am - 2pm): Moderate energy, familiar favorites for broad appeal
  • Afternoon (2pm - 5pm): Lower energy for focused shopping/strolling
  • Evening (5pm - 8pm): Higher energy for after-work crowd
  • Late Night (8pm - Close): Match your brand - upbeat for young, mellow for mature

Regional & Cultural Considerations

  • Southern US markets typically start holiday music earlier (early November)
  • Urban markets prefer contemporary/remixed versions over traditional
  • Consider religious diversity - balance secular and religious content
  • Tourist areas can sustain holiday music longer than local-focused businesses
  • Weather impacts reception - snow regions embrace earlier than warm climates