SILENCE IS A WASTED SALE
On the phone
Seven out of ten business callers get put on hold. In silence, a thirty-second wait is judged to be ninety seconds long. Give them something to listen to and the same wait feels like fifteen.
Sixty percent of callers hang up when there is nothing on the line, and thirty percent of those never call back. Meanwhile ninety-four percent of a typical marketing budget is spent getting that person to dial, and six percent on what happens after they do.
In your space
Eighty-two percent of purchase decisions are made in the store rather than before it. Eighty percent of shoppers say in-store messaging influences what they buy.
And seventy-two percent describe audio promotions as genuinely helpful rather than intrusive — which is the part most businesses get wrong. Done well, it does not feel like advertising. It feels like being told something you wanted to know.
On the phone
On-Hold Marketing
Instead of silence, or a radio station running your competitor’s ads, callers hear your hours, your current promotion, the service they did not know you offered. Eighty-eight percent of callers say they would rather hear product information than music alone, and around one in five has bought something because of what they heard while waiting.
Change the message as often as you like — once a year or once a week. We write it, produce it and load it.
Delivery for every phone system
- Internet. No dedicated phone line needed. Files delivered as WAV or MP3.
- Satellite download. Ideal if you already have our music service, or want both together.
- Phone download. Content sent down your existing lines and loaded onto the equipment.
- On-premise. Media shipped to you and digitised onto the unit, so it stays crisp no matter how many times it plays.
In your space
AI Messaging
Overhead messaging without the recording studio. The thing that has always made in-store audio expensive is not the idea, it is the production: writing the script, booking voice talent, paying for studio time, then doing it again the moment the promotion changes.
AI Messaging removes those steps. Three of them and you are on air:
- Choose a voice. A library of natural, professionally produced voices — warm and local, crisp and corporate, bilingual. Pick once and everything you make sounds like you.
- Write the message. Type it yourself or describe the promotion and let the generator draft it. Hear it read back instantly and edit until it sounds right.
- Schedule it. Drop it in your playlist and set when and how often it plays. Lunch specials at eleven, last call at nine.
Different message at different locations, changed as often as your promotions change, for the cost of the time it takes to type it.
WHICH ONE DO YOU NEED?
Most businesses end up with both, because they solve different problems. If you only do one, start with wherever you have more people waiting.
| On-Hold Marketing | AI Messaging | |
|---|---|---|
| Where it plays | On your phone lines, while callers wait | Overhead speakers throughout your space |
| Who hears it | Anyone who calls you | Anyone standing in your business |
| Best for | Hours, directions, services people ask about, reducing hang-ups | Promotions, daily specials, events, anything that changes often |
| How it is made | We write and produce it for you | You make it yourself in minutes, or we help |
| Turnaround | A few days | Same day |
| Changing it | As often as you want — just ask | As often as you want — do it yourself |
| Per location | One message per phone system | Different message per location if you want |