What if we could control the scent our customers take in when they enter our business, no matter the environmental factors? Good smells lead to longer time spent in your business and increased revenues. Bad smells lead to customers leaving and little or no revenue.
MAKING LASTING MEMORIES FOR YOUR CUSTOMER!
BRANDING YOUR BUSINESS WITH SCENT
When people smell something it enhances the part of the brain that deals with memories and emotions. If you use scent tech in your business, then people will start to associate that scent with your brand and every time they smell it either in your store or somewhere else they will subconsciously associate it with your brand. Nike proved this when they found that the smell of fresh leather increased their sales of shoes by 80%.
INCREASE PROFITS WITH ENVIRONMENTAL CONTROL
Studies have shown that certain smells make people feel more secure. Such as the smell of freshly baked cookies makes some people feel at home. When people feel more secure in your business they will be more inclined to spend more. Real estate agents do this all the time by baking cookies in homes before an open house in order to help make a sale. When people feel secure in your business they will want to come back more and more because they trust the feelings that the scent of your company brings to their hearts.
ENCOURAGE BUYING BEHAVIORS
Have you ever walked by a bakery when you were not hungry and decided to buy something because it smelled so good. You can create that in your restaurant or food store. When people smell fresh bread they tend to buy more food. Grocers have done this for ages by placing bakeries in front of stores in order to entice people to buy more because the smell makes them hungry.
HOW DOES SCENT HELP YOUR BUSINESS?
Using scent in your business only has an upside and here at MUZICRAFT Sound Engineering, we are proud to provide onsite programmers to make sure you have the right scent at the right time. You can even have different scents for different times (day parting); like fresh bread and coffee from 6-11 AM, Cookies and apple pie from 11-3, and BBQ and wine for your dinner hour. We customize to your needs!